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11 March 2019

Flight of the futon.

by Andrew MacGregor

moneysupermarket.com: “Calm” - 60s

Matt Berry lends his idiosyncratic tones to this ad for Money Supermarket, as the brand ditch dancing supervillains and gyrating action figures in favour of a more zen approach. And, erm, some gravity-defying antics into the bargain.

Shot from a first-person POV, the ad turns the act of opening bills into a stratospheric episode. As fixtures and fittings plummet back to earth, the protagonist seems doomed to follow suitů only for the advertised website to become the proverbial wind beneath her wings.

Aided by Berry's faux-guru drawl and a running gag involving a cat, it's a diverting take on the brand's pro-consumer mantra. We are a tad concerned by the number of free-falling protagonists in the sky these days - pilots best keep their wits about them.

Creative Agency: Engine
ECD: Leon Jaume / Aaron Goldring
Senior Creative: Tom Evans / Olly Courtney
Agency Producer: Stefanie Forbes
Ass't Prod (Agency): Victoria Doran
Film Production: MJZ Ⓟ Ⓦ
Director: Matthijs van Heijningen Ⓟ Ⓦ
Producer: Donald Taylor
Head of Production: Lindsay Turnham
Executive Producer: Helen Kenny
Cinematographer: Ruben Impens
Editor: Jono Griffith Ⓦ @ Work Ⓟ Ⓦ
Post Production: Jordi Bares @ Framestore Ⓟ Ⓦ
VFX: Christopher Gray / Alexia Paterson
VFX Shoot S'visor: Jason Farrow
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ
Flame: Tim Osbourne
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Music Production: Native Ⓟ Ⓦ
Voiceover: Matt Berry

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