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16 May 2019

Like Nobody's Watching

by Syd Briscoe


Zalando: “Freestylin'” - 90s

Fast fashion label Zalando encourage customers to dress purely for their own pleasure in this kooky outing. A pair of stylish individuals - or fashion victims, depending on your taste - kick-start a beach holiday with a difference, as they decide to turn the nearby beach resort into their dancefloor... and take the old adage 'dance like nobody's watching' literally.

Thanks to the sequence's carefree pace and offbeat soundtrack, unabashed shopping has rarely looked or sounded more appealing. The couple's unconventional moves and quick costume changes are offset well by the bewildered reactions of those around them, while the joyful old lady on the verge of joining in is a nice touch.

Mind you, we doubt members of the sustainable fashion brigade will be quick to join in with this poolside hoedown. Let's see how brands such as Zalando manage to, well, stay in fashion as clothes shopping patterns shift.


Creative Agency: Mother Ⓟ Ⓦ
TV Producer: Nikki Gregory
Film Production: Sweetshop Ⓟ Ⓦ
Director: Mark Albiston Ⓟ Ⓦ
Producer: Justin Edmund-White
Production Services: Palma Pictures Ⓟ Ⓦ
Editor: Billy Mead Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Jake Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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