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7 January 2020

Young's - Masters of Fish

by Andrew MacGregor

Young's: “Masters of Fish” - 30s

This teatime riff on ‘Aquaman’ makes a reasonably sized splash as Young’s Seafood return to our screen. The idea of the brand empowering fish-lovers nationwide (trident optional) has potential, while Ralph Ineson’s delivery of “sea salt and cracked black pepper basa fillets” is typically muscular. Not quite blockbuster material yet though.

Creative Agency: Quiet Storm Ⓟ Ⓦ
Creative Director: Trevor Robinson
Creative: Meghan Shuttlewood Ⓦ / Thomas Wykes
Account Director: Jonathan Dale
Planner: Jon Howard
Agency Producer: Alex Azis
Film Production: Quiet Storm Ⓟ Ⓦ
Director: Trevor Robinson
Cinematographer: Ian Murray Ⓦ (Vision Ⓟ Ⓦ)
Editor: Dave Owen @ Quiet Storm Ⓟ Ⓦ

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