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17 January 2019

Love at first sight.

by Andrew MacGregor

Wren: “How Deep Is Your Love?” - 40s

Adland's pantheon of bathrobe-clad blokes (see Tesco Mobile and Taylors of Harrogate, to name but a few) receives a new addition courtesy of this dulcet Wren commercial. Building on 2018's ‘Our Heart and Soul' campaign, this latest film sees a man fall head over heels with his new fittings before they've even left the warehouse.

His infatuation is shot through a halcyon filter of soft focus and mood lighting, although the Bee Gees' ‘How Deep is Your Love?' ensures the tone is firmly tongue-in-cheek. The end result is a frothy yet effective reminder of the brand's affection for their craft - one bookended by a nice mug gag.

Film Production: Stink Ⓟ Ⓦ
Director: Ben Whitehouse Ⓟ Ⓦ
Producer: Paz Parasmand / Polly Durrance
Executive Producer: Tor Fitzwilliams
Editor: Julian Tranquille Ⓦ @ Cut+Run Ⓟ Ⓦ
VFX: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Music: How Deep Is Your Love? - The Bee Gees

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