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23 April 2019

Life Changing Moments

by Syd Briscoe


Water Wipes: “This is Parenthood” - 60s

Water Wipes offer an intimate look at the realities of parenting in this charming commercial. Parents of all stripes address the fears and anxieties they had before bringing their children into the world - including one couple who have yet to do so - and the lessons they have learned since their sprogs arrived.

The highs and lows of having kids are addressed in all their complexity, from constant concern about danger and worries about a partner having enough love to share, to a woman describing feeling superhuman after giving birth. Such contributions ensure a raw, personable twist on a familiar format.


TV Producer: Spru Rowland @ Arthur and Martha Ⓟ Ⓦ
Film Production: Pulse Films Ⓟ Ⓦ
Director: Lucy Cohen ♀ Ⓟ Ⓦ
Producer: Alistair Payne-James / John Bannister
Executive Producer: Lucy Kelly
Cinematographer: Catherine Derry
Editor: Jinx Godfrey / Spencer Ferszt @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Big Buoy Ⓟ Ⓦ
Colourist: Mark Horrobin
Flame: Antonio Jimenez
Audio Mix: Nick Olsouzidis
Music Supervisor: Mat Davidson

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