DAVID reviews

5 October 2017

Warburtons: Trouble at t'mill.

by Jason Stone


Warburtons: “Pride and Breadjudice” - 3 mins

Peter Kay stars in this brilliant Jane Austen spoof for Warburtons created by WCRS and directed by Declan Lowney. It's the third outing in a highly ambitious campaign which is rapidly establishing itself as an advertising institution.

With previous instalments starring Sylvester Stallone and the Muppets establishing a broad eclecticism, it was hard to anticipate where Warburtons might go next in their annual bid to create the most noteworthy commercial of the year.

The answer was provided by The Sun back in May when they carried advance word of the new work... the prominence they gave it demonstrating that this is a campaign which has really caught the public's imagination.

Peter Kay may not be as eye-catching an inclusion as Sly Stallone but he is one of the UK's most popular performers and one who lights up the screen with his charisma.

It's a three minute tour de force from the Lancastrian in an ad that has an agreeably chaotic feel - creating the impression that every idea they had was crammed in somehow. The highlights are a spoof of a much-parodied scene from Ghost and Kay's indictment of Jonathan Warburton's acting skills: "is he hell?"

It's bold these days to make a big statement with your TV advertising and it's glorious when it pays off... as it clearly has here.


Creative Agency: WCRS Ⓦ
ECD: Billy Faithfull
Creative Director: Andy Lee / Jonny Porthouse
Creative: Gina Ramsden / Freya Harrison
Account Team: Emma Marsland / Louise Hayward / Charlotte Roberts / Lauren Nuttall / Louis Lunts / Millie Greenwood
Project Manager: Ross Frame
Strategist: Matt Willifer / Olivia Stubbings / Dea-Marie Watson / Angharad Thomas
TV Producer: Helen Powlette
Film Production: Another Film Company Ⓟ Ⓦ
Director: Declan Lowney Ⓟ Ⓦ
Producer: Simon Monhemius
Cinematography: Ray Coates
Editor: Leo King @ Stitch Ⓦ
Post Production: Cheryl Payne @ Freefolk Ⓦ
VFX Shoot S'visor: Jason Watts / Jason Watts
Colourist: Paul Harrison @ Freefolk Ⓦ
Flame: Steve Murgatroyd
Sound Design: Tom Pugh / Ben Leeves @ Grand Central
Composer: Goldstein
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com