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3 June 2019

Stop (Nicking My Crisps)

by Syd Briscoe


Walkers: “Superfan” - 90s

M J Delaney is no stranger to girl power, having technically worked with Sporty, Ginger, Baby, and Scary on a repurposed version of their 90's hit 'Wannabe' for Project Everyone. Now, the director returns for a more lighthearted romp with the group for Walkers - in which the Spice Women surprise an avid supporter with a visit.

The performances of said fan and his elderly mother make the ad, as his intense enthusiasm quickly sours when the stars attempt to share his crisps. A montage of shocked reactions from around the globe - including Gogglebox's Malone clan - is handled with great attention to detail, and the final shot of the group's newest member provides a lovely sting in the tail. Posh, eat your heart out.


Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
ECD: Mark Fairbanks
Creative Director: Graham Jenks
Creative: Emma Penz / Philip Sinclair
Managing Partner: Brenda Frixa
Senior Acc Handler: Alex Smith
Account Director: Rachel McEwen
Ass't Prod (Agency): Frankie Burwell-Wright
Creative Production: Anita Sasdy
Film Production: Merman Ⓟ Ⓦ
Director: M J Delaney ♀ Ⓟ Ⓦ
Producer: Molly Pope
Production M'ger: Jacqui Pringle
Executive Producer: Dan Dickenson / Siobhan Murphy
Cinematographer: Vanessa Whyte
Art Department: Soraya Gilanni
Costume Design: PC Williams
Hair Design: Sara Bowden
Editor: Rebecca Luff ♀ Ⓟ Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Holly Treacy @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Damien van der Cruyssen @ The Mill Ⓟ Ⓦ
Flame: Iain Murray
Sound Designer: Sam Ashwell Ⓦ / Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Casting Co: Talent Republic Ⓟ Ⓦ

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