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19 November 2018

Sibling Rivalry.

by Jason Stone

Waitrose: “Fast Forward” - 40s

John Lewis responded to this ad on Twitter with the words: "I thought we were Partners @waitrose?" which led to a conversation with Waitrose which ran and ran. Aside from demonstrating a proper understanding how brands can engage with the public using social media, it also draws attention to the 'cheeky' piece of advertising which prompted the exchange.

It depicts a teenage girl showing this year's John Lewis ad to her parents. They like it - of course - but not enough to distract them from their stollen and , in keeping with Waitrose's seasonal leitmotif, they fast-forward through the Elton John story. Sacrilege!

To add insult to injury, they then do something only too familiar and painful to everyone who works on the John Lewis Christmas ad... they say they prefer one of the previous years' ads.

There's an impressive swagger to this idea... and we like it.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Feargal Ballance / Patrick McClelland
Creative: Sali Horsey ♀ Ⓟ Ⓦ / Zoe Nash ♀ Ⓟ Ⓦ
Managing Director: Paul Billingsley
Account Director: Abi Robinson
Account Manager: Kathryn Armstrong / Rosie Snowball / Emily Gower
Project Manager: Rasha Noronha
Strategy Director: David Golding
Senior Planner: Hugh de Winton
Agency Producer: Louise Richardson
Ass't Prod (Agency): Chris Battye
Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Producer: Benji Howell
Cinematographer: Stephen Keith-Roach
Editor: Bill Smedley Ⓦ / Art Jones Ⓦ @ Work Ⓟ Ⓦ
Post Production: Josh King @ Framestore Ⓟ Ⓦ
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ
Sound Designer: Anthony Moore / Dan Beckwith @ Factory Ⓟ Ⓦ
Music Supervisor: Sean Craigie-Atherton @ Siren Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.