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10 February 2020

Waitrose & Partners - Sourdough

by Syd Briscoe


Waitrose & Partners: “Sourdough” - 30s

Technical expertise takes centre stage in this pleasantly calm outing for Waitrose & Partners. The brand reinforce their upmarket credentials by focusing on the quality of the ingredients they use, charting a toastie's journey from skilfully kneaded sourdough to plate. Tactile sound design adds an extra tasty dimension to proceedings.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Feargal Ballance / Patrick McClelland
Creative: Miles Carter / Sophie Knox ♀ Ⓟ Ⓦ
Film Production: Stink Ⓟ Ⓦ
Director: Wilkins & Maguire Ⓟ Ⓦ
Producer: Paz Parasmand
Executive Producer: Jon Chads
Cinematographer: Pete Allibone / Stuart Bentley
Food Stylist: Fergal Connolly
Post Production: Chris Chard @ Coffee & TV Ⓟ Ⓦ
VFX: Jon Trussler @ Coffee & TV Ⓟ Ⓦ
Colourist: Lewis Crossfield @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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