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29 April 2019

Volvo - E.V.A.

by Andrew MacGregor


Volvo: “E.V.A.” - 60s

"Equal vehicles for all", proclaim car manufacturers-stroke-data miners Volvo in this measured commercial. Otherwise known as the E.V.A. Initiative, this twist on the road safety campaign outlines the marque's use of both male and female crash test dummies - with reams of on-screen data converted into human form.


Director: Laerke Herthoni ♀ Ⓟ Ⓦ (Biscuit Filmworks Ⓟ Ⓦ)
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Music: Without You (ft. Kerry Leatham) - Lapalux

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