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12 November 2018

Where to spend Christmas

by Alice May

Visa: “Local Shops” - 60s

A host of old-fashioned independent shops croon 'All I Want For Christmas Is You' as Visa exhorts us to spend money we don't have on a high street that doesn't exist. Or does it?

In some of our nicer small towns they're still there; and the attractive, nostalgic interiors presented to us by director Chris Palmer are a reminder that there's nothing quite like browsing those shops we happen upon IRL - as the kids say.

He does a fine job of making us want to reacquaint ourselves with wood-panelled bookstores and friendly local greengrocers as a panacea for contemporary life's uncertainty; and in doing so cleverly diminishes the satisfaction we think we derive from purchasing online in our jim-jams while dropping toast crumbs on our lap.

Creative Agency: Saatchi & Saatchi Ⓦ
ECD: Kate Stanners
Creative Director: Will John
Creative: Gabriel Garcia / Felipe Sampaio / Ryan Price
Account Team: Richard Sweetman / Ryan Mullan / Nick Judd
Planner: Jeppe Fischer-Mogensen / Craig Adams
TV Producer: Marie Hughes / Victoria Whitlow / Georgia Middleton
Film Production: Gorgeous Ⓟ Ⓦ
Director: Chris Palmer Ⓟ Ⓦ
Editor: Jonnie Scarlett Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Grade: MPC Ⓟ Ⓦ

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