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10 June 2019

Travelling in Style

by Syd Briscoe

Virgin Trains: “Fast Chair” - 60s

Virgin Trains take re-imagining rail travel quite literally in this pleasantly surreal commercial. Directed by Keith Schofield the ad sees a bloke fancifully consider how his trip to the exotic climbs of Wigan could be as comfortable and convenient as possible, setting off on a madcap jaunt only to realise he's trying to reinvent the wheel.

It's a clever bid to make us think about the realities of train travel from a new angle, as component elements (a moving seat, a fixed track, toilets on board) are broken down and built back up to seem positively luxurious. The excellent production design helps sell the concept, as does the lead actor's deadpan attitude to his extraordinary surroundings.

Film Production: Caviar Ⓟ Ⓦ
Director: Keith Schofield Ⓟ Ⓦ
Producer: Kwok Yau
Executive Producer: Sorcha Shepherd
Editor: Patric Ryan @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervision: Mr Pape Ⓟ Ⓦ
Voiceover: Mike Wozniak

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