DAVID reviews

3 January 2018

Delivering Dance

by Syd Briscoe

Virgin Media: “Entertainment in Harmony” - 60s

Virgin Media encourage us to take up telly in the new year with this visually pleasing ad to launch the Virgin TV V6 box. Missy Elliot provides the sample-driven soundtrack as teams of dancers create choreographed nods to well-known TV shows. Director Fredrik Bond keeps things pacy, offering up action which packs a lot of pizazz into 60".

From 'The Crown' to 'Orange is the New Black' and crime procedurals, each genre gets its own kinetic nod. There are even celebrity cameos to add to the visual pyrotechnics, including Usain Bolt and the cast of kids' favourite Paw Patrol. Fast and full of energy, this entertaining ad makes good on the brand's 'delivering awesome' tagline.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Ian Heartfield / Hamish Pinnell
Creative: Sara Watson / Pablo Gonzalez de la Pena
Account Director: Emma Johnston-Donne
Account Manager: Jazz Powell
Business Team: Zoe Eagle
Strategy: Ed Kurland / Elle Graham-Dixon
TV Producer: Charlie Dodd
Ass't Prod (Agency): Nnena Nwakodo
Film Production: Sonny London Ⓟ Ⓦ
Director: Fredrik Bond Ⓟ Ⓦ
Producer: Alicia Richards
Executive Producer: Helen Kenny
Cinematograper: Marcel Zyskind
Choreography: Aaron Stills
Editor: Tim Thornton-Allan @ Marshall Street Editors Ⓦ
Post Production: The Mill Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Missy Elliot - We Run This

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