DAVID reviews

17 September 2017

Do You Know What I Meme

by Syd Briscoe

Virgin Atlantic: “Wi-Fi” - 60s

Virgin Atlantic get meme-tastic to show off their new wi-fi capabilities in this fun ad. With internet now available on every flight, passengers can browse the latest videos to their hearts' content... and even recreate them, if this film is to be believed.

Director Jamie Maule-Ffinch has dug deep into the viral archive, bringing back deep cuts from the early days of YouTube including 'peanut butter jelly time', Chocolate Rain, and Salad Fingers. There's even an appearance from that dress, a quick ice bucket challenge, and a Harlem Shake for good measure.

The imagery comes thick and fast from the word go, and there's some clever trickery to make everything feel like one, unbroken shot. We'd recommend a second watch to see how many references you get... we lost count.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Simon Lloyd / Nici Hofer
Creative: Zoe Nash / Sali Horsey
Senior Acc Handler: Bella McDonald
Account Director: Joanne Murray
Account Manager: Rosie Snowball
Planner: Thomas Keane
Ass't Prod (Agency): Will Denvir / Stuart Henderson
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