DAVID reviews

12 April 2017

Virgin Atlantic: An American walks into a bar

by Syd Briscoe

Virgin Atlantic: “Brexit” - 50s

There's never been a better time to buy a jewel-encrusted codpiece, according to Virgin Atlantic. The airline want to let their American customers know that Britain is the perfect holiday destination, since their dollars will stretch much further than before.

This tongue in cheek ad announces the pound hitting a thirty-one year low with a cheery joie de vivre, as an American walks into a bar and... no, sorry, Brexit's the only joke in that sentence.

A lovely sequence thus begins, which sees a po-faced pub landlord placing an ever-increasing pile of bargains in front of his tourist customer, illustrating that food, drink, and companionship are all much more affordable due to the exchange rate. Traditional British stereotypes are astutely nailed, including a wealthy aristocrat and a toothless town crier... although the, er, jewel in the crown is the glowering panache with which the landlord sports his codpiece.

This is shrewd work from Virgin Atlantic - let's hope it inspires a rise in tourism from across the pond.

Film Production: RSA Ⓦ
Director: Paul Gay
Producer: Caspar Delaney
Editor: Adam Spivey @ The Playroom
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