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31 January 2019

FUN!

by Andrew MacGregor


Vince Staples: “FUN!” - 2 mins 18s

Ever wondered what would happen if a music video director hijacked Google Maps for their own ends? Well, Calmatic's tricksy new promo for Vince Staples may be right up your alley.

Shot from the perspective of one of Google's roving cameras, the two-minute clip captures all manner of street-level antics, including bike theft, a catfight, and a visit from the North Long Beach Police Gang Unit.

The whole thing is shot through a sunny, mischievous filter, with Calmatic making canny use of pixelation and sudden camera shifts. As Staples repeats "We just wanna have fun/We don't wanna fuck up nothing", it marks a good time had by all.


Film Production: PrettyBird Ⓟ Ⓦ
Director: Calmatic
Producer: Ross Levine / Tom O’connell
Executive Producer: Candice Dragonas
Cinematographer: Ryan Helfant
VFX: Electric Theatre Collective Ⓟ Ⓦ

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