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12 March 2019

All Boxed Up

by Syd Briscoe


Very: “It Starts With a Box” - 30s

Online retailers Very riff on their familiar square logo in this well-constructed ad, which connects various important life stages via an assortment of boxes. From moving into a first house to proposing marriage, the ubiquitous shape reminds us that, in some ways, our lives aren't so different after all.

Each vignette is nicely drawn, as life-changing moments are interspersed with more emotionally intimate ones: finding a cherished vinyl record for the first time, attending a memorable party, or simply making a new friend. Thoughtful work from agency St Luke's and director Chris Balmond.


Creative Agency: St Luke's Ⓟ Ⓦ
CCO: Al Young
ECD: Julian Vizard
Creative: Jo Boyle ♀ Ⓟ / Hannah Williamson ♀ Ⓟ
Account Director: Emily Gill-Heginbotham
Business Team: Laura Harris
Planner: Lydia Jones
TV Producer: Jenny Busby
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Producer: Paul McPadden
Cinematographer: Will Bex
Editor: Suzy Davis @ Final Cut
Post Production: Yourick van Impe @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Music Supervisor: David Bass @ theodore Ⓟ Ⓦ

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