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16 November 2018

Versus Arthritis - Work

by Andrew MacGregor

Versus Arthritis: “Work” - 30s

Versus Arthritis issue a rallying cry to viewers young and old as the charity aim to turn the tide against arthritis. This 30" commercial focuses on a bedridden woman as she fights to keep her pain at bay… only to see her able-bodied self in full flow whilst teaching. A restrained reminder of the ailment's potent effects.

Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
Creative Director: Darren Keff / Phillip Meyler
Agency Producer: Estella Alvares
Film Production: Park Pictures Ⓟ Ⓦ
Director: Tom Tagholm Ⓟ Ⓦ
Producer: Fran Thompson Ⓟ
Editor: Julia Knight ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Sound Designer: Rich Martin @ Envy Advertising Ⓟ Ⓦ

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