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16 November 2018

Versus Arthritis - Intimacy

by Andrew MacGregor

Versus Arthritis: “Intimacy” - 30s

One of three tender Versus Arthritis ads, this instalment examines how the condition impacts a sufferer's love life. Writhing in pain in the bathroom, the protagonist suddenly pictures himself and his girlfriend running together in the rain. Naturally, the charity hope further research can preserve moments like this for longer.

Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
Creative Director: Darren Keff / Phillip Meyler
Agency Producer: Estella Alvares
Film Production: Park Pictures Ⓟ Ⓦ
Director: Tom Tagholm Ⓟ Ⓦ
Producer: Fran Thompson Ⓟ
Production M'ger: Rachael Donson
Production Ass'nt: Francesca Resteghini
Executive Producer: Stephen Brierley
Cinematographer: Justin Brown
Production Designer: Simon Davis
Editor: Julia Knight ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Sound Designer: Rich Martin @ Envy Advertising Ⓟ Ⓦ

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