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16 November 2018

Versus Arthritis - Independence

by Andrew MacGregor


Versus Arthritis: “Independence” - 30s

A grandmother has so much to lose in this latest Versus Arthritis film, which depicts the condition's effects on both freedom and family. As she struggles to climb her stairs at home, she's transported to a beach where she and her grandson are enjoying the waves - an activity now cruelly hindered by arthritis.


Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
Creative Director: Darren Keff / Phillip Meyler
Agency Producer: Estella Alvares
Film Production: Park Pictures Ⓟ Ⓦ
Director: Tom Tagholm Ⓟ Ⓦ
Producer: Fran Thompson Ⓟ
Editor: Julia Knight ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Sound Designer: Rich Martin @ Envy Advertising Ⓟ Ⓦ

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