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24 February 2020

The invisible woman.

by Andrew MacGregor


VW Touareg: “See the Unseen” - 60s

Volkswagen steal a march on the upcoming reboot of ‘The Invisible Man’ with this measured piece of work. Niclas Larsson’s shadowy commercial flits between a man leaving the office for the night and a woman out for a run with her dog; however the latter two are, ahem, easy to miss.

The see-through duo may not be psychotic threats like, say, Kevin Bacon' in ‘Hollow Man'', but they do pose a risk to unsuspecting motorists on a foggy night. That’s where the marque’s new Night Vision assist system comes to the fore.

The build-up and subsequent near-miss are handled well by Larsson, who brings a convincingly cool, ‘after hours’ mood to the ad. Once the fog has cleared and journeys resume, viewers are left in little doubt that the advertised SUV has an especially nifty trick up its sleeve.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
ECD: Antony Nelson / Mike Sutherland
Creative Director: Paul Knott / Tim Vance
Creative: Paul Knott / Tim Vance
Agency Producer: Nikki Cramphorn / Nia Maclean
Film Production: New Land
Director: Niclas Larsson Ⓟ Ⓦ
Executive Producer: Trine Pillay
Cinematographer: Linus Sandgren
Editor: Carla Luffe
Post Production: Ian Berry / Ellie Joseph @ Untold Studios Ⓟ Ⓦ
VFX: Tom Raynor / Alex Gabucci @ Untold Studios Ⓟ Ⓦ
Sound Designer: Anthony Moore / James Utting @ Factory Ⓟ Ⓦ

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