DAVID reviews

7 November 2016

VW: Hitting your marque.

by Jason Stone


VW: “Barry's Golden Beetle” - 2 mins 11s

Great advertising is sometimes about making the best possible use of the assets in front of you. The public's relationship with certain brands and products sometimes comes to the fore in unlikely ways - something we witnessed when a spat between Tesco and Unilever focused almost entirely on the availability and price of Marmite.

Few products in the history of capitalism have generated the affection that surrounds the VW Beetle. It was at the centre of the advertising which reinvented the craft when New York agency Doyle Dane Bernbach took on VW as a client in the late 1950s... and twenty years later it was the star of a series of Disney films.

That legacy has been beautifully tapped into by this online film from adam&eveDDB - Doyle Dane Bernbach's contemporary equivalent - which has been directed with great sensitivity and skill by documentarian Amanda Blue.

adam&eveDDB are never fearful of using sentimentality and this really seems to help them employ it effectively. Even if you can see what's coming, you're still likely to find this extremely moving and - because of the authenticity of the legacy behind it - it really helps to forge a connection with the classic marque.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Ben Priest
ECD: Ben Tollett / Richard Brim
Creative Director: Matt Woolner / Steve Wioland
Account Director: Loella Bowles
Account Manager: William Menko
Business Team: Mike Stern
Planner: Nick Hirst / Mattijs Devroedt / Alistair Owen
TV Producer: Louise Richardson
Film Production: tantrum Ⓟ Ⓦ
Director: Amanda Blue Ⓟ Ⓦ
Production Ass'nt: Nic Akinnibosun
Executive Producer: Stuart Wrigglesworth
Cinematography: Ian Murray
Editor: Nik Hindson @ The Assembly Rooms
Media Planner: Victoria Tait / Megan Kennedy
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com