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27 January 2020

Savings Well Spent

by Syd Briscoe


Uswitch: “Before and After” - 60s

Along with a complete overhaul of their look and logo, price comparison site Uswitch have launched their biggest commercial campaign for twenty years this spring - kicking off with this playful ode to money well-saved.

Whatever our pastime - be it for garish trainers, geekdom, or going all out on dates - the brand reckon they can save us enough cash on energy bills to pursue a hobby with fresh vigour. This is ably illustrated by an affectionate montage of weirdos, who each revel in their own oddities with pride.

Boasting quirky visuals and a welcome sense of humour, director Kevin Thomasís ad marks the next step up from 2017ís coach-focused campaign - as Uswitch have become increasingly sophisticated in their advertising strategy. Hopefully this means the Philip Glenister days are consigned to the history books for good.


Creative Agency: Joint Ⓟ Ⓦ
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Kevin Thomas Ⓟ Ⓦ
Editor: Scot Crane Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Jenn Sanders
VFX: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jack Hallett @ Factory Ⓟ Ⓦ
Voiceover: Matt King

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