DAVID reviews

4 January 2018

The Notorious T-W-I-T

by Syd Briscoe

Twitter: “Siege” - 60s

Romesh Ranganathan gently shepherds a social media novice through setting up his Twitter account in this entertaining ad... via a megaphone. The comedian isn't known for his sensitive approach, and his deadpan delivery works extremely well here as he talks 'The Notorious Kenny G' into joining the site.

It's an amusing concept and an astute execution, although it highlights the brand's ongoing problem: explaining to the masses what Twitter actually is... aside from a platform for globally-threatening dick measuring contests. Brand recognition is unlikely to be an issue thanks to their most (in)famous user, and this campaign is a start towards repairing some of the platform's tarnished image.

Cinematograper: Tim Hudson
Production Designer: Kim Rees
Audio Mix: Loren Silber

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