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10 April 2019

Citrus to spare.

by Andrew MacGregor


Tropicana: “Life in Every Drop” - 20s

This 20" Tropicana ad rams home the importance of vitamin C as the population shakes off any lingering colds and sniffles. Anyone can benefit from an extra dose of vim in the morning… and the brand know just how adults and children alike can achieve it.

This is illustrated by a woman being surrounded by crates and crates of oranges before a young girl receives her more-than-five-a-day when oranges spill out of her book. To the strains of ‘It's a Good Day', a town is suddenly awash with fruit. It's a neat visual splash, with deft VFX distracting from an otherwise rote script.


Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Account Director: Victoria Mackenzie
Account Manager: Anaïs Mansour
Agency Producer: Zoe Cunningham
Film Production: Blink Ⓟ Ⓦ
Director: Abbie Stephens ♀ Ⓟ Ⓦ
Producer: Ewen Brown
Production M'ger: Abi Jones
Cinematographer: Patrick Meller
Service Co Prod: Gaby Carcova / Guadalupe Tellado
Editor: Julia Knight ♀ Ⓟ Ⓦ @ Speade Ⓟ Ⓦ
Offline Producer: Kirsty Oldfield
Post Production: George Reid @ nineteentwenty
VFX: Ludo Fealy / Scott Griffin @ nineteentwenty
Sound Designer: Chris Turner @ Jungle Ⓟ Ⓦ

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