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8 November 2018

Trident - Vibes

by Andrew MacGregor

Trident: “Vibes” - 47s

A trio of changeable ads for Trident Vibes draw attention to the gum brand's latest concoctions: Spearmint Rush, Tropical Beats, and, erm, Oh La Lemon. Once you tune out the prosaic VO, there's plenty to catch the eye as director Mate Steinforth ably zips between a variety of animation styles that correspond with each taste sensation.

Film Production: Not To Scale Ⓟ Ⓦ
Producer: Barbara Flügel / Yvette Farmer / Ed Tull / Patrick Duguid / Katrina Lofaro
Executive Producer: Timo Seegräßer / Daniel O'Rourke
Prod Co-Ordinator: Vida Ventura
Grade: The Mill Ⓟ Ⓦ
Animation Designer : Sarah Orenstein
Animation: Melanie Krein / Je Eun Shim / Maki Kuro

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