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12 February 2019

Leave the past behind.

by Andrew MacGregor

Toyota Corolla: “Move Ahead” - 60s

‘Sing, Sing, Sing' by Benny Goodman accompanies this engaging jaunt through motoring history for Toyota, as the marque pit their new Corolla hybrid against a fleet of roadsters, gas-guzzlers, and even a horse-drawn carriage.

Shot by co-directors Sam Brown and Mark Jenkinson, this desert race affectionately riffs on Prohibition-era sedans, high school hot rods, and Eighties yuppie-mobiles while the swing era soundtrack keeps up the tempo.

While this isn't the first nostalgia rally we've seen, there's enough personality and visual flair to carry the brand's eco-conscious spiel to the finish line. Of course, embattled diesel drivers may not be so enamoured.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Andre Moreira
Senior Creative: Dan Beckett
Creative: Phil Beaumont
Account Director: Faye Gunter
Planner: Simon Ringshall / Hannah Fisher / Dylan Mouratsing / Simon Lirzin
Head of TV: James Miller
Agency Exec Producer: Daniel Healy
Ass't Prod (Agency): Dale Chapman
Film Production: Rogue Films Ⓟ Ⓦ
Director: Mark Jenkinson Ⓟ Ⓦ / Sam Brown Ⓟ Ⓦ
Producer: Tom Farley
Executive Producer: James Howland / Ben Hampshire
Production Designer: Patrick Salvador
Wardrobe: Charlotte Chadwick
Editor: Amanda James @ Final Cut
Post Production: Ian Berry / Mia Saunders @ The Mill Ⓟ Ⓦ
VFX: Pete Hodsman / Murali Krishna Reddy / Mike Chapman
VFX Shoot S'visor: Pete Hodsman / Mike Chapman
Colourist: Mikey Rossiter @ The Mill Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Mix: Grand Central Ⓟ Ⓦ
Music Supervision: The Elements Music Ⓟ Ⓦ
Voiceover: Daniel Kaluuya
Music: Sing, Sing, Sing - Benny Goodman

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