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31 July 2018

Having a Blast

by Syd Briscoe

Toon Blast: “PSA” - 50s

Ryan Reynolds lets his inner Deadpool run the show in this entertaining ad for mobile game Toon Blast. One may be led to believe the actor is displaying his own version of Hollywood candour, as he gives an emotional account of his addiction... at least, until we discover exactly what substance he's been struggling to quit.

Reynolds gives a wonderfully deadpan performance, as he describes how "dabbling" in mobile gaming quickly spiralled into a full-blown habit. It's a deft acknowledgement to the game's addictive qualities whilst taking full advantage of Reynolds's meme-worthy public image. Wade Wilson would be proud.

Film Production: MJZ Ⓟ Ⓦ
Director: Tom Kuntz Ⓟ Ⓦ

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