DAVID reviews

10 April 2017

The Sunday Times: Good times ahead.

by Andrew MacGregor

The Sunday Times: “Start the Week” - 60s

Ahh the Sunday night blues. Everyone’s felt that twinge of disappointment as the weekend fades and Monday looms. However, The Sunday Times encourages us to embrace the week ahead - starting with the morning paper.

We’re told that Sunday is the day when “dreams are dreamt” and “plans are hatched”. Whether it’s learning a new recipe or planning a once-in-a-lifetime holiday, the advertised newspaper is the ideal launchpad for the week ahead.

The rewind technique is a familiar one, but it complements some lovely vignettes shot by Bare Films's Chris Goulder. Each scene highlights the paper’s comprehensive contents - and argues that everyone can benefit from leafing through its pages.

It’s notable that the ad focuses solely on the title’s print edition. Whether work like this can ease declining circulation figures in the digital age remains to be seen, but this eloquent ad suggests there’s still life in newsprint yet.

Film Production: Bare Films Ⓟ Ⓦ
Director: Chris Goulder Ⓟ Ⓦ
Producer: Helen Hadfield
Cinematography: Chris Clarke
Production Design: Beck Rainford
Editor: Nick Armstrong @ Cut+Run Ⓦ
Post Production: Jim Allen @ Big Buoy Ⓦ
Colourist: Mark Horrobin @ Smoke & Mirrors
Sound Designer: Andy Humphreys @ 750MPH Ⓦ
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