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15 May 2017

Snakes and Ladders

by Syd Briscoe

The Green Party: “The Race to Number Ten” - 2 mins 40s

The Green Party have produced a stellar piece of satire in the run up to the snap general election. After last year's 'Childish MPs' broadcast, in which they made a Westminster version of 'The Secret Life of Four Year Olds', it was hard to predict where they'd take their public platform next.

This year's political evisceration takes the form of a retro advert for board game 'The Race to Number Ten'. The spot-on spoof includes jabs at past indiscretions of the reds and blues - campaign bus lies, dodgy numbers, excessive cabinet reshuffles - all delivered in the forcibly jaunty, upbeat tone of a 90s toy commercial.

The production here is excellent, really capturing the slightly fuzzy, oversaturated retro look. The Greens forego outlining policies to aim very clearly at their target demographic: young people who want to change how the political game is played. It's an impressive piece of work - and at short notice, too.

Creative Agency: Creature Ⓟ Ⓦ
Creative Director: Stu Outhwaite-Noel / Ben Middleton
Creative: Laura Muse / Tori Fannon ♀
Agency Producer: Madeline Smith
Film Production: MindsEye Ⓟ Ⓦ
Director: Luke Bellis
Producer: Max Yeoman
Executive Producer: Hughie Phillips
Cinematographer: Max Brill
Stylist: Emma Lamp
Editor: Charlie Moreton Ⓦ @ Work Ⓟ Ⓦ
Post Production: UNIT Ⓟ Ⓦ
Colourist: Scott Harris
Flame: Ben Beaumont
Audio Mix: Adam Kidd

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