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15 July 2019

Tesco - Tomato

by Syd Briscoe

Tesco: “Tomato” - 10s

This brief instalment of Tesco's Food Love Stories campaign draws attention to their vine-ripened tomatoes. Delicate food photography from Charlie Stebbings makes the watery sandwich-ruiners look downright appetising, while Sarah Millican's personable voiceover suggests a far more gentle appeal than the 'foodgasm' approach.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Tom Drew / Uche Ezugwu
Creative: Freya Harrison ♀ Ⓟ Ⓦ / Marc Rayson / Gina Ramsden ♀ Ⓟ Ⓦ
Account Director: Andrew Wright
Account Manager: Florence Smith
Account Executive: Danni Blakeslee
Business Team: Samantha McLeod
Strategy Director: Imali Hettiarachchi
Senior Producer: Nicole Southey
Agency Producer: Charlie Hurlock
Film Production: Rogue Films Ⓟ Ⓦ
Director: Charlie Stebbings Ⓟ Ⓦ
Producer: Dominic Seymour
Editor: Toby Conway-Hughes @ Marshall Street Editors Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Jack Hallett @ Factory Ⓟ Ⓦ
Music Supervisor: Josh Gibbard @ Siren Ⓟ Ⓦ
Voiceover: Sarah Millican

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