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22 November 2018

More than a little help.

by Jason Stone

Tesco: “Nappies” - 66s

Laura Rutherford's son Brody has both autism and epilepsy and because of these conditions, he is severely disabled. When he grew out of the largest nappies available at the supermarkets, his mum was forced to buy expensive alternatives online. Sadly, there is no prospect of Brody learning to use a toilet so this was going to be an ongoing situation for his family.

Laura started a petition asking supermarkets to stock larger nappies to help her and other parent like her, and Tesco responded by developing a new range.

Not only is this exactly the kind of thing that big retailers should be doing, it's helped draw attention to the plight of parents for whom difficulties like this are just the tip of the iceberg. The BBC4 programme 'There She Goes' - which has been described as a "brutal comedy" - examines the same terrain and it too is shining a light on the reality of living with a child who has severe disabilities.

When we ask companies to act more responsibly, these are exactly the kind of initiatives we should want them to implement. Well done to Tesco, and BBH and director David Stoddart for this sweet and sensitive film.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative: Jennifer Ashton / Oliver Short
Account Director: Aymara Blanco
Account Manager: Lucy Attenborough
Agency Producer: Nnena Nwakodo
Film Production: Black Sheep Studios Ⓦ / Dark Energy Ⓟ Ⓦ
Director: David Stoddart Ⓟ Ⓦ
Producer: Michelle Hagen
Cinematographer: Alistair Little
Post Production: James Beck @ The Mill Ⓟ Ⓦ
Colourist: Thomas Mangham

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.