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24 July 2019

Tesco F & F - ITV Be Sponsorship

by Andrew MacGregor

Tesco F & F: “ITV Be Sponsorship” - 32s

These ITVBe sponsorship bumpers are presumably aimed at viewers who think the clothes worn by the casts of TOWIE and Real Housewives are a bit much. Tesco F&F's goal here is tongue-in-cheek domestic glamour, so provocative poses on a kitchen counter are accompanied by freshly popped slices of toast in the background, et cetera.

Creative Agency: ODD Ⓟ Ⓦ
Creative: Hannah Vere / Eilidh Ratcliffe
Film Production: ITN Productions
Director: JONES
Producer: Noelia Lage Vasquez
Production M'ger: Claire Lambert
Editor: Rhyss Hall
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ

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