DAVID reviews

21 September 2017

Thoroughly Decent Coffee

by Syd Briscoe

Taylors of Harrogate: “Coffee” - 30s

This excellent ad for posh coffee boffins Taylors of Harrogate shows just how much finesse goes into making great coffee... or decent coffee, as the case may be.

We see beans growing into their 'astonishingly magnificent' potential, demonstrated by some great animation and a perfectly over the top voiceover. Images of oozing caramel and sweet berry are equally sleekly shot... which makes the comedy twist all the more amusing.

The self-awareness (that most coffee will be drunk by tired people in their kitchens, rather than nubile young things on stylised Italian streets) plays well for the brand, and stands out in a sea of trope-heavy coffee ads. Standout work from Erik Morales and Lucky Generals.

Creative Agency: Lucky Generals Ⓦ
Film Production: CANADA
Director: Erik Morales
Director's Agent: ENID London
Producer: Noelia Lobo
Executive Producer: Marta Bobic
Service Co Prod: Marta Argullos
Editor: Jonnie Scarlett @ The Quarry Ⓦ
Offline Producer: Charlie Morris
Post Production: Kirsty Ratcliffe / Alex Fitzgerald @ The Mill Ⓦ
VFX Shoot S'visor: Fergal Kendrick
Colourist: James Bamford
Sound Designer: Sam Robson @ 750MPH Ⓦ
Composer: Adelphoi
Voiceover: Patrick Stewart
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