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8 March 2017

T K Maxx - Maisie Williams

by Syd Briscoe

T K Maxx: “Maisie Williams” - 20s

Game of Thrones' Maisie Williams fronts T K Maxx's annual Red Nose Day t-shirt campaign. This energetic ad features the actress playfully modelling the different shirts - designed by Rankin - to the Sugarhill Gang's 'Apache'. Previous spokespeople for the campaign have included Lily Allen and Kate Moss, and Williams seems a smart choice to appeal to a similarly trendy demographic.

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