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29 July 2019

A refreshing approach.

by Jason Stone

Swisse Me: “Like Clockwork” - 60s

There's nothing sensational about the idea, but Fern Beresford's superbly cinematic eye has ensured that this commercial for Swisse Me stands out from the crowd. The aesthetic is beautiful, as a number of people exercise and replenish themselves with the advertised product.

The music does some of the heavy lifting but ultimately it's Beresford's photography which gives this a premium feel, immediately conferring sense that this is a high-end brand and something that people who look after themselves should consider buying.

Film Production: Fat Lemon Ⓟ Ⓦ
Director: Fern Beresford ♀ Ⓟ Ⓦ
Producer: Josephine Gallagher
Executive Producer: Cabell Hopkins Ⓟ
Cinematographer: Murren Tullet
Editor: Rebecca Luff ♀ Ⓟ Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: No.8 Ⓟ Ⓦ
Sound Designer: Ollie Usher

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.