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7 July 2019

Perf Parody

by Syd Briscoe

Surf: “Dani Dyer” - 30s

Love Island alumnus and famed sprog of her namesake, Dani Dyer gives this tongue in cheek Surf ad an unexpected injection of humour. Self-consciously parodying vintage cleaning commercials, the actress takes to each vignette with a cheesy smile and creepily unbroken eye contact with the camera.

While this sort of celebrity endorsement always has the potential to end up a wooden, stilted mess, Dyer's simpering delivery takes the trope to its logical conclusion - and does so to great effect. Impressive handling of a well-worn concept from director Cloe Bailly.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Simon Lloyd
Creative: John Trainor / Clarissa Dale ♀ Ⓟ
Managing Partner: Rob Nichol
Account Director: Gemma Cox
Account Manager: Beatrice Kenyon-Jones
Business Team: Christian Jackson
Project Manager: Katie Morrell
Agency Producer: Charles Woodall
Film Production: Caviar Ⓟ Ⓦ
Director: Clo Bailly ♀ Ⓟ Ⓦ
Producer: Tom Ford
Executive Producer: Ellie Goodwin
Cinematographer: Alex Melman
Editor: Jack Singer Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: George Reid @ nineteentwenty Ⓦ
VFX: Bill McNamara (Supervisor) / Ryan Hadfield (2D) / Georgios Papaioannou (3D) @ nineteentwenty Ⓦ
Colourist: Kai van Beers @ nineteentwenty Ⓦ
Sound Designer: Mark Hellaby Ⓦ @ 750MPH Ⓟ Ⓦ

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