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19 November 2018

SuperValu - Consider Christmas

by Andrew MacGregor

SuperValu: “Consider Christmas” - 30s

Another day, another rhyming script as Irish convenience store chain SuperValu bid for festive custom. While some pairings work better than others ("perfect partner" and "spectacular after" feels like a lexical leap), the ad's earnest depiction of Christmas preparations provides requisite cheer as punters draft their shopping lists.

Film Production: Red Rage Ⓟ Ⓦ
Director: Brian Durnin Ⓟ Ⓦ (UnLtd Productions Ⓟ Ⓦ)
Producer: Gary Moore
Cinematographer: Ivan McCullough
Editor: Lee Hickey
Post Production: Shayne Murphy @ Windmill Lane Ⓟ Ⓦ
VFX: John Kennedy
Sound Designer: Mark Henry @ Number Four Ⓟ Ⓦ

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