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13 May 2019

Smooth moves.

by Andrew MacGregor


Sudocrem: “Pandas” - 30s

Rare is the ad for antiseptic cream that captures DAVID's imagination, but that's precisely what Sudocrem have done with this beguiling 30" commercial. And all it took was three computer-generated pandas practising tai chi by a koi pond.

Like a left-field animal welfare film, the ad draws viewers into an idyllic realm of babbling brooks and relaxing background music. At the centre of this halcyon scene are the aforementioned furballs, each balanced on a rock like a martial arts master.

What follows is a neat segueway to more homely surroundings, which emphasises the benefits of Sudocrem's wares with a wit rarely found in this sector. It's also a strong example of how to do offbeat without diluting the advertised product.


Director: Tim James Brown Ⓟ
Director's Agent: The Visionaries Ⓟ Ⓦ
Producer: Julio Fernandez
Cinematographer: Federico Alfonzo
VFX Agent: Lemonade Reps Ⓟ Ⓦ

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