DAVID reviews

15 April 2017

Subway: Ham and cheese be damned.

by Andrew MacGregor

Subway: “More Adventurous You” - 40s

Subway’s ‘Keep Discovering’ campaign once again urges us to eat on the wild side with this Max Sherman-directed ad. A young man pictures his more daring side through the window of his local restaurant - sans jacket, he’s the life and soul of the lunch queue. How long can his more diffident self spend on the outside looking in, though?

Steeling himself, he strides to the counter and orders a BBQ Beef Burnt Ends sub. Well, once he’s adjusted the volume.

Canny viewers will recognise the lead from this Virgin Trains ad. He demonstrates good range here as both the cautious eater and his cocksure alter-ego. Meanwhile, “Adventure looked you in the eye and you ate it” is a solid mantra for any hungry punter.

Creative Agency: McCann London Ⓦ
ECD: Rob Doubal / Laurence Thomson
Creative Director: Alexei Berwitz / Rob Webster
Creative: Dominic Butler / Liam Riddler
Account Director: Francois d'Espagnac
Planner: Nathaniel Hill / Matt Saunders
Agency Exec Producer: Sophie Chapman-Andrews
TV Producer: Lois Newcombe / Michelle Prinsloo
Film Production: Blink Ⓟ Ⓦ
Director: Max Sherman Ⓦ
Producer: Patrick Craig
Food Photography: Matt Fox
Executive Producer: Ben Sharpe
Cinematography: Alex Barber
Editor: Saam Hodivala @ Work Ⓦ
Colourist: George Kyriacou @ MPC Ⓦ
Composer: Adam Smyth / Andy Allen
Media Planner: Dan Sear
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