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13 January 2020

New meat(balls), please.

by Andrew MacGregor

Subway: “Meatless Meatball Marinara Sub” - 90s

Subway’s disruptive streak continues with this 90” plug for the brand’s vegan Meatball Marinara sub. Keen to attract more health-conscious punters through their doors, the brand introduce said sandwich at a tasting session brimming with open-minded diners. Alas, not everything goes according to plan.

Yes, the execution is over the top and sure to cause many a furrowed brow, but Above+Beyond’s latest simply adds fuel to a fascinating discussion about meat consumption. The likes of Subway, Greggs, and Burger King are at the vanguard of plant-based fast food, and who could have predicted that a few years ago? Other brands risk being left behind at this rate.

Creative Agency: Above+Beyond Ⓦ
Film Production: Another Film Company Ⓟ Ⓦ
Director: Sam Cadman Ⓟ Ⓦ
Cinematographer: Simon Richards
Editor: Bruce Townend Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: No.8 Ⓟ Ⓦ

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