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13 January 2020

A close shave.

by Andrew MacGregor


Subaru: “Sheep” - 40s

There’s a reason why sheep aren’t known for writing memoirs. Well, several reasons, actually, but let’s stick with the fact that sheep lead pretty samey lives - bar the odd brush with genetic engineering. Such woolly existentialism inspires this 40” Subaru commercial, wherein a sheep’s life flashes before its eyes on a blind corner.

A quick-fire montage of fields, grazing, and more fields (plus the odd shearing) is funny in its own right, but the subsequent jolt from the advertised SUV’s automatic pre-collision braking system is equally effective. Safety features like this dominate the marque’s US advertising, yet this has an unmistakably British feel.


Creative Agency: MullenLowe Ⓟ Ⓦ
ECD: Mark Elwood
Creative Director: Gavin Cumine
Creative: Angus Crombie / Andrew Davies
Group Acc Director: Maurice Pfister
Account Manager: Charlie Fry
Strategy: James Clee
Agency Producer: Alex Pemberton
Film Production: Smuggler Ⓟ Ⓦ
Director: Björn Rühmann Ⓟ Ⓦ
Producer: Rowena Wallace
Executive Producer: Sara Flood
Cinematographer: Kolja Brandt
Colourist: Toby Tomkins @ Cheat Ⓦ
Flame: Jon Hollis @ Raised by Wolves Ⓟ Ⓦ

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