Ster Kinekor: “Reign of Ian” - 84s
As the film industry's war against illegal downloads continues, South African cinema chain Ster-Kinekor introduce Ian - IT worker and a walking treasure trove of pirated films.
Sitting on a throne of keyboards and computer towers, Ian satisfies his co-workers' desire for new releases with a tub of dodgy USB sticks. "Viking drunk" on power, his authority seems absolute… until he pushes his subjects too far.
Ian's rise and fall is nicely played. The brand urges film fans to ignore dweebs like Ian and embrace the big (pixel-free) screen instead. An amusing swipe at piracy and its shortcomings.