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14 January 2020

Can and Will

by Syd Briscoe

Sport England: “Me Again” - 60s

Having encouraged scores of women to get involved in physical activities following its launch in 2015, Sport Englandís 'This Girl Can' campaign returns with a typically diverse and dynamic outing. Focused on breaking down preconceptions people might have about what stops them from exercising, the film exudes confidence as it frames a quickened pulse as an act of empowerment.

Thus, disability, fatigue, and, most notably, menstruation are all introduced and quickly discarded as barriers to working out. From team sport to family bonding through sweat, director Ali Kurr shows viewers how to face challenges head-on and with gusto. Just the thing to kick January sluggishness into touch.

Creative Agency: FCB Inferno Ⓟ Ⓦ
CCO: Owen Lee / Al Young
Senior Creative: Sarah Lefkowith / Nicole Chen
Senior Acc Handler: Emily Whiteaway
Account Manager: Rebecca Glover
Group Strategist: Tom Lindo
Strategy Director: Laura Pirkis
Head of Film: Nikki Chapman
Agency Producer: Hanna Davis
Film Production: Partizan Ⓟ Ⓦ
Director: Ali Kurr ♀ Ⓟ Ⓦ
Producer: Rosie Litterick
Production M'ger: Jack Bristow
Executive Producer: Neil Linpow / Richard Wilson
Cinematographer: Molly Manning Walker ♀
Post Production: Isabella Wakley @ UNIT Ⓟ Ⓦ
Colourist: Nick Dalby @ UNIT Ⓟ Ⓦ
Flame: Ian Baker / Rob Ellis @ UNIT Ⓟ Ⓦ
Sound Designer: Jamie Thomas @ UNIT Ⓟ Ⓦ
Music: Offence - Little Simz

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