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26 October 2018

Sew sister.

by Andrew MacGregor


Smart Energy GB: “Sewing Machine” - 30s

A woman turns her home into an upholsterer's wet dream in this 30" plug for Smart Energy GB. Emboldened by the money saved by switching to a smart meter, the one-woman sewing bee proceeds to turn her living room into a burnt orange silk extravaganza - even coating her boyfriend, the cat, and the ceiling fan in the stuff.

The inter-species cast's wordless exchange - all bemused glances and manic smiles from behind the sewing machine - is well-played, complemented by a funk-lite soundtrack and some ostentatious set design. May just inspire a boon in cat waistcoat sales before Christmas, too.


Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Phil Martin / Colin Jones
Creative: Augustine Cerf / Lauren Peters ♀ Ⓟ
Account Team: Alistair Nichols / Rob Ronayne / Amy Tippen / Dan Russell / Katy Talikowska
Business Team: Maxine Thompson
Planner: Nicola Willison / Craig Mawdsley
Agency Producer: Nikki Holbrow
Film Production: Somesuch Ⓟ Ⓦ
Director: Sam Hibbard Ⓟ Ⓦ
Producer: Tom Gardner
Costume Design: Verity May Lane
Post Production: MPC Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ
Voiceover: Maxine Peake

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