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14 March 2018

Sloggi - Cake

by Syd Briscoe


Sloggi: “Cake” - 20s

Another amusing ad for comfy pants brand Sloggi abuses cupcakes to illustrate the perils of ill-suited undercrackers. The chipper host returns to inform us that boobs deserve better than uncomfortable bras, smashing a cake (complete with nipple) to provide a visceral demonstration of what Sloggi's 'unfastened' range can help wearers avoid.


Creative Agency: MullenLowe Ⓟ Ⓦ
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creative Director: Katrina Encanto / EJ C Galang
Creative: Loren Cook / Bronwyn Sweeney
Agency Producer: Vanessa Hunt
Director: Shimmy Ahmed ♀ Ⓟ Ⓦ (Fat Lemon Ⓟ Ⓦ)
Producer: Fraser Jamieson
Colourist: Tim Smith @ Electric Theatre Collective Ⓟ Ⓦ

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