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23 June 2020

Just Like Starting Over

by Syd Briscoe


Skandinaviska Enskilda Banken: “It’s Darkest Before the Dawn” - 90s

This lofty communication from Swedish bank Skandinaviska Enskilda Banken (SEB) promises clients support as the world reopens. There are no quick fixes offered, no suggestion that some magic innovation or off-the-wall approach will return the economy to normal at the end of lockdown, only a crucial commitment to working hard towards a greener, more sustainable financial future.

It's a reassuring message, as economies the world over struggle to stay afloat and some quarantines ease prematurely for financial rather than scientific reasons. Director Natanael Ericsson ensures the film strikes an appropriate tone throughout, balancing images of hope and struggle to suggest the former will prevail.


Film Production: New Land
Director: Natanael Ericsson Ⓦ
Producer: Adam Holmström
Executive Producer: Gustav Johansson Ⓟ Ⓦ / Erik Torell
Cinematographer: Tim Lorentzén
Editor: Andreas Arvidsson
Colourist: Nicke Jacobsson

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