DAVID reviews

8 January 2018

Open door policy.

by Andrew MacGregor

Samsung: “They're Here” - 60s

Those clinging on to the Christmas spirit will enjoy this festive Samsung commercial from Merman's Ben Quinn. We're thrust into one family's party preparations and - once the doorbell rings - it's all hands on deck.

There are some lovely reaction shots nestled throughout: one girl's disdain as she, er, 'greets' another guest is priceless, while subtle expressions lend an authentic air. Diverse casting only strengthens the ad's inviting atmosphere.

Meanwhile, the film eschews traditional festive ditties in favour of 'Following the Leader' from Peter Pan - sage advice for anyone wishing to survive family get-togethers.

The brand itself plays a subtle yet significant role. Myriad appliances and devices are incorporated well throughout, placing the brand at the heart of bustling households.

Director: Ben Quinn Ⓟ Ⓦ (Merman Ⓟ Ⓦ)
Cinematography: Christopher Blauvelt
Production Design: Kells Jesse
Costume Design: Anette Cseri
Music: Following the Leader - Bobby Driscoll, Paul Collins

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