DAVID reviews

3 April 2017

Samsung: Airfix model.

by Jason Stone


Samsung: “Ostrich” - 1 min 50s

Virtual Reality hasn't quite taken off in the fashion many hoped it would but - in this splendid commercial for Samsung - we're offered a super illustration of the impact it has on a creature dreaming of a different kind of take-off altogether,

The animal in question is an ostrich who accidentally slips its face into a VR headset and discovers a brave new world in which he's unencumbered by flightlessness.

Elton John's 'Rocket Man' provides the perfect musical backdrop for the sequence which follows... one which has the grounded bird falling in love with the idea of flying and being inspired to follow his newly-formed dream.

It's funny and sweet at the same time and it offers a timely reminder about this technology's possibilities.


Film Production: MJZ Ⓟ Ⓦ
Director: Matthijs van Heijningen Ⓟ Ⓦ
Editor: Jono Griffith @ Work Ⓦ
3D VFX: MPC Ⓦ
Animation VFX: MPC Ⓦ
Sound Design: The Elements Music
Music Supervision: The Elements Music
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com