DAVID reviews

11 January 2018

Beauty shoot.

by Andrew MacGregor

Samsung Galaxy Camera: “Be You” - 1 min 50s

Samsung embrace the remake trend with this ad based on influencer Shea Glover's 'You're Beautiful' film. Glover's 2015 original has currently garnered almost eighteen-million views - no doubt some of which belong to Samsung.

The formula remains the same: Glover compliments a diverse cast and films their varying reactions. Beats hearing it from James Blunt, that's for sure. It may prove too sweet for some palates, but it's a shrewd bid to engage the YouTube generation.

Creative Agency: BMB Ⓦ
Creative: Ollie Agius / Pete Ioulianou
TV Producer: Francesca Roberts
Film Production: Academy Films Ⓟ Ⓦ
Editor: Stephen Dunne @ Whitehouse Ⓦ
Colourist: Jason Wallis @ Electric Theatre Collective Ⓦ

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